Love the characters.
Remember the bakery.

Recurring characters (shared across all series): Shelly (the enthusiastic but particular person at the counter), Noor (the new staff member, with lots of rules), Yousef (a regular who says he is in no hurry but is actually the most impatient), and Reem (a multilingual regular who often helps everyone “translate”, only to make things more confusing).

Shelly

Enthusiastic but particular at the counter

Noor

The new staff member with lots of rules

Yousef

The regular who says “no rush” but is the most impatient

Reem

The multilingual regular whose “translations” make things more confusing

Shelly

Enthusiastic but particular at the counter

Personality

One clear question at a time. She protects people’s dignity, but can stumble into a mix-up herself.

Relationships

Noor’s mentor, and a familiar face for Yousef and Reem.

These are fictional characters. Cultural differences come through their personal habits.

Noor

The new staff member with lots of rules

Personality

Quick to answer and very literal. When she spots a missing detail, she corrects herself; her earnestness drives the joke.

Relationships

Shelly helps her read the room. She can also see straight through a regular’s excuse.

These are fictional characters. Cultural differences come through their personal habits.

Yousef

The regular who says “no rush” but is the most impatient

Personality

Always a reason to celebrate. He says “no rush” while pulling a chair right up to the gift.

Relationships

A familiar regular; he and Reem can read each other’s little intentions.

These are fictional characters. Cultural differences come through their personal habits.

Reem

The multilingual regular whose “translations” make things more confusing

Personality

She organises the picture before explaining the context. The more everyone helps, the funnier the mix-up.

Relationships

She asks Noor to help with photos, trades jokes with Shelly and can laugh at herself.

These are fictional characters. Cultural differences come through their personal habits.

Only filming products (cake close-ups, how they are made, and new arrivals) can sustain daily posts, but it is hard to make strangers stop, remember you, and share with others.

→ What this shows: light sketches with recurring characters have been proven to attract large amounts of organic traffic on both overseas and Chinese platforms.

Animation shapes the brand’s visual feel. Real product and health information uses materials and wording confirmed by the bakery.

(Each sample comes with 3–4 storyboard images, to be included in the layout.)

One person means a quick greeting. The other has three things to explain.

Story and setting are visual concepts. Actual products in the finished films use bakery-approved materials.

Reem is arranging a family photo on a call. Noor carefully lines up the people standing outside it.

Story and setting are visual concepts. Actual products in the finished films use bakery-approved materials.

His family says “open it later”; hers opens gifts in front of the giver. The polite words hide an impatient wish.

Story and setting are visual concepts. Actual products in the finished films use bakery-approved materials.

Her friend asked for a short text tomorrow. Noor sends a long voice note and defends it with a rule she wrote herself.

Story and setting are visual concepts. Actual products in the finished films use bakery-approved materials.

The new story features Shelly (the owner), Noor (the new employee) and Yousef (a local Emirati customer). The six-view sheets help keep faces and outfits consistent. The setting references fix the counter, door, wall clock and display case; the prop sheet covers the cake, coffee, croissants and pay envelope.

These are fictional characters. Real store and product footage will use materials approved by the bakery.

The story starts with “On average, I’m on time.” Noor applies the same logic to a cake, coffee and croissants, before the pay-envelope reversal. These boards communicate composition and performance; the finished film will be edited as shots rather than shown as reference sheets.

Noor hurries into the bakery as the clock reads 9:10. Shelly says she is ten minutes late. Noor explains that she arrived ten minutes early yesterday, so “on average, I’m on time.” Shelly looks at her and offers an apron.

A visual and pacing sample for discussing the characters, setting and story direction.

All four passed the fourth-round review and are candidates for discussion. Filming plans depend on the direction both sides choose.

Selected work: I’m from Hunan · Open original video

The cross-platform reference shows the appeal of characters and stories. Shelly’s English dialogue and Dubai setting still need their own treatment.

Fees to be discussed in person

Review shares, profile visits and store enquiries together before deciding on the next phase.

When people remember those familiar faces, they remember Shelly.